The Christmas Wars and Email Marketing

Burke & Co. is very proud of our internet marketing. Clients marketing their homes for sale or rental can reach just shy of 13,000 people who have been actively involved in the real estate market here at the southern NJ shore in recent years.

However, we get a lot of blow back surprisingly from the simplest of messages: holiday well wishes. We’re just putting this out here. We say “Merry Christmas”. (And send an email every year saying exactly those words.) But we also say “Happy Hannukah”, “Have a joyous Eid” and even “Happy Diwali”. We’ve never met a holiday we didn’t like. And we have some clients, colleagues, and friends we know celebrate each of these holidays. We also don’t care what people believe or practice so we have many, many clients who might celebrate any or all of these holidays that we don’t know about.

For whatever reason, these emails prompt more unsubcribes and more critical reply email than any other type we do. So be it. We wish everybody joy and togetherness with loved ones no matter what cultural celebrations bring them together.

So happy holidays, everyone!

And as always, find links below for everything listed, put under contract, or sold in Sea Isle, Avalon & Stone Harbor, The Wildwoods, Ocean City, and Upper Township (includes Strathmere) below. To discuss anything real estate related or your plans to buy, sell, or rent, call us at 609-478-0333 or email [email protected].